Articles

The Art of Interviewing

PREPARATION:

  1. Dress appropriately. Some shops are very laid back and wear jeans and flip flops to work. Some agencies wear business casual 4 days a week. Hopefully, you’re researching the place you’re interviewing, already, so you’ll be able to get a good feel for the personality of the company. Either place you go to interview, dressing nicely or being overdressed won’t look bad… but the opposite just might. So don’t risk it.
  2. Know who you’re talking to and what they do. This is pretty much a no brainer. Knowing who you are talking to and the kind of work they do is very important. Firstly, the pacing of their portfolio online, is a good model for what they might be looking for (and how you might want to pace your portfolio / presentation). Know the clients they’ve worked on. Know the pieces they might be proudest of. Have questions you might have about their experiences / work / clients ready. This shows the interviewer that you’re interested, first of all, and that you possess the valued skill of preparedness.

The Young Designer’s Resume

One of the areas young designers will always need help with is their resume. A good designer does not necessarily translate to a good resume writer. In my three semesters of deep advisor immersion – I must have repeated the following advice at least twice a week, maybe five times a week near the end of the semesters.

Preface to Content – Resume Design
First things first – do not over design your resume. Do not use one of the free fonts off dafont. What’s supposed to stand out is the content of your resume — not the fact that you have heirarcheal inconsistencies due to too many fonts being used. A good rule of thumb is to keep it simple. Keep it clean. Keep it classic.

Now onto the substance. Following is a good model of the order and content for a student designer’s resume:

The Brand of You

At the moment I’m working on branding checklists to make sure that the processes of the agency are consistent from project to project. I’ve been scouring the internet to see if anyone has published a comprehensive process list (there’s not one) or at least one that might have some steps we don’t have and might want to implement.

Of course, when you search using the words, “branding” and “checklist,” you get a million results – some good and some bad, but all more to do with what makes a brand a brand… which doesn’t help me much in my task, but in reading a bunch of these, I think the ways we can talk about branding a company are also appropriate guidelines for defining yourself as a designer — especially a student designer who wants to enter the field.